Thomas 
The tech world is buzzing with anticipation as Google prepares to unveil its next-generation Google Pixel 10 series. With the Made by Google event scheduled for 20 August in New York (21 August AEST), Australian smartphone enthusiasts won’t have to wait much longer to see what Google has in store. The company has already begun teasing the Pixel 10 Pro on its Australian store, building excitement for what promises to be a significant upgrade over the current Pixel 9 lineup.
For those eager to get their hands on the latest Pixel devices, Google is offering an exclusive pre-order opportunity. Subscribers who sign up by 19 August AEST on the Google Store can access special launch offers when pre-orders go live.
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Google Pixel 10 Series Release Date Australia and Model Lineup
Google’s Pixel 10 series will expand the current lineup with four distinct models: the standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the innovative Pixel 10 Pro Fold. This comprehensive range ensures there’s a Pixel device for every budget and preference, from everyday users to photography enthusiasts and those seeking cutting-edge foldable technology.
Notably absent from the initial launch is a Pixel 10a variant, suggesting Google is focusing its efforts on the premium segments for now. Australian consumers can expect the Pixel 10, Pro, and Pro XL to begin shipping around 28 August, whilst the Pixel 10 Pro Fold will follow on 9 October.
Design and Display: Refined Aesthetics
The Pixel 10 series maintains Google’s distinctive design language whilst introducing subtle refinements. The iconic pill-shaped camera bar returns, though the devices themselves are expected to be slightly thicker to accommodate improved battery capacity and thermal management.
All models will feature flat displays, continuing the trend established by recent Pixel generations. The screen sizes are expected to remain similar to the Pixel 9 series, providing consistency for users considering an upgrade.
New Colour Options
Google is expanding colour choices across the lineup. The standard Pixel 10 will be available in Frost, Lemongrass, Indigo, and Obsidian, whilst Pro variants offer more premium finishes including Porcelain, Moonstone, and Jade. These fresh colour options give Australian consumers more ways to personalise their devices.
Camera Upgrades: Triple-Camera System Arrives
One of the most significant improvements in the Pixel 10 series is the addition of a third rear camera to the base model. This represents a major upgrade for photography enthusiasts who previously had to opt for Pro variants to access advanced camera capabilities.
Pixel 10 Camera Specifications
The standard Pixel 10 will include an 11 MP 5× telephoto lens, dramatically improving zoom capabilities and portrait photography options. This addition brings the base model much closer to its Pro siblings in terms of photographic versatility.
Pro Models Camera System
The Pixel 10 Pro models are rumoured to feature an impressive camera array:
- 50 MP main sensor for detailed, vibrant photos
- 48 MP ultrawide lens for expansive landscape shots
- 48 MP telephoto camera for professional-quality zoom
- 48 MP front-facing camera for superior selfies and video calls
These specifications suggest Google is positioning the Pixel 10 series as serious competition for other flagship smartphones in the Australian market, particularly for users who prioritise camera performance.
Performance and AI: Tensor G5 Chip Powers Forward
The Pixel 10 series will be powered by Google’s new Tensor G5 chip, built on TSMC’s advanced 3nm process. This represents a significant leap forward in terms of processing power, AI capabilities, and energy efficiency compared to the previous generation.
Enhanced AI Features
The Tensor G5 chip enables more sophisticated on-device AI processing, improving features like:
- Advanced Gemini integration for smarter assistance
- Enhanced voice typing with better accuracy
- Improved Magic Eraser capabilities
- Next-generation on-device generative AI features
The devices will ship with Android 16 and Google’s commitment to seven years of software updates, ensuring long-term value for Australian buyers.
Charging and Battery: Qi2 Wireless Charging
Google is embracing the latest charging standards with Qi2 wireless charging across the Pixel 10 lineup. This improvement, combined with larger battery capacities made possible by the slightly thicker designs, should deliver better battery life and more convenient charging options.
The enhanced thermal management in the new design will also help maintain performance during intensive tasks like gaming or video recording, addressing a common concern among Australian users who often use their phones in warm conditions.
Pixel 10 Price in Australia: What to Expect
Whilst Google hasn’t announced official Australian pricing, the company has indicated its intention to keep prices similar to the current Pixel 9 series. Based on US pricing rumours and current exchange rates, Australian consumers can expect approximate pricing around:
- Pixel 10: From $1,199 AUD
- Pixel 10 Pro: From $1,699 AUD
- Pixel 10 Pro XL: From $1,899 AUD
- Pixel 10 Pro Fold: From $2,699 AUD
Official Australian pricing will be revealed at the 21 August AEST event, and these estimates may vary depending on final specifications and exchange rates.
Carrier Deals and Trade-In Options
Australian telcos Telstra, Optus, and Vodafone typically offer competitive deals for new Pixel launches. Expect to see:
- Trade-in promotions for existing Pixel or other smartphone users
- Interest-free payment plans over 12, 24, or 36 months
- Bundle deals including accessories or subscription services
- Early upgrade options for existing customers
Pre-Order Bonuses and Subscriptions
Google is reportedly including valuable subscription services with Pixel 10 purchases, adding significant value for Australian consumers:
- Google AI Pro: Premium AI features and enhanced Gemini capabilities
- Fitbit Premium: Advanced health tracking and personalised insights
- YouTube Premium: Ad-free streaming and background play
These subscriptions represent substantial additional value, particularly for users already paying for these services separately.
Pixel 10 vs Pixel 9: Worth the Upgrade?
For current Pixel 9 owners, the decision to upgrade depends on several factors:
Key improvements in Pixel 10:
- Triple-camera system on base model
- More powerful Tensor G5 chip
- Qi2 wireless charging
- Enhanced AI capabilities
- New colour options
- Improved battery life
Who should upgrade:
- Photography enthusiasts wanting the telephoto lens on the base model
- Users seeking better performance for gaming or intensive tasks
- Those who value the latest AI features
Who might wait:
- Recent Pixel 9 buyers satisfied with current performance
- Users primarily interested in software updates (Pixel 9 will receive Android 16)
- Budget-conscious consumers waiting for Pixel 10a
Conclusion: A Compelling Choice for Australian Smartphone Buyers
The Google Pixel 10 series appears set to deliver meaningful upgrades that address many user requests, particularly the addition of a telephoto camera to the base model and improved performance through the Tensor G5 chip. With competitive pricing expected and strong carrier support across Australia, the Pixel 10 lineup could represent excellent value for both existing Pixel users and those considering a switch from other Android devices or iPhones.
Australian consumers interested in securing their Pixel 10 should consider subscribing for pre-order alerts on the Google Store before the 19 August deadline. Additionally, it’s worth checking with local carriers for launch promotions and trade-in deals that could further reduce the overall cost.
As we await the official announcement on 21 August AEST, the Pixel 10 series looks poised to continue Google’s tradition of delivering exceptional camera performance, cutting-edge AI features, and clean Android experiences to Australian smartphone users.
